Michelle Howard

Designing strategic brand identities and collections for both product and service based businesses. I work holistically to design or re-design brands from strategy through to execution.

I created a uk made yoga wear brand that spoke to the vintage loving women who felt the sportswear aesthetic didn't speak them. Creating a brand that had the story of vintage inspired prints, using recycled fabrications and creating a connection to the community through yoga classes, would create a better relationship with sports clothing and create work out wear that could be cherished. I designed everything from the brand identity, the collections and the execution of the brand through socials and website design. I worked with recycled fabrications and made all items in the United Kingdom. The Re.Store was stocked on Wolf and Badger and numerous pop-ups including John Lewis, Exeter. The collection is now licensed out to gyms, studios and fitness groups.

Working directly with the founders of the brand, as the only designer I covered everything from designing and overseeing the collections across womenswear, homewear, menswear, childrenswear and accessories, through to designing product and beauty packaging, POS and the first initial product graphics. As the team development my role focused on creating the season collections from initial concept, through to final collection.