Skill set
Top skills
Creative
Marketing
branding
Graphic Design
E-commerce
Additional skills (34)
Design
wellness
retail
Visual identity
Design logo
Industry fields of expertise
Mira in a few words
Bringing brands to life for businesses within wellness, retail, and e-commerce.
Creative Marketing: I thrive on developing innovative marketing strategies that captivate audiences and drive results.
Brand identity: I craft distinctive brand identities that resonate with the target audience, shaping the visual storytelling of a brand.
E-commerce: I'm passionate about designing engaging online experiences that drive conversions and customer satisfaction.
I've spent 18 years immersed in the world of wellness, retail, and e-commerce. I've focused my passion on brand building, design, and marketing, developing a diverse skillset through experience working with a range of businesses, from small and medium-sized enterprises to larger corporations.
I was drawn to the digital world early on, embracing e-commerce in its infancy back in 2006 when online presence was still a novelty. My continuous pursuit of knowledge, coupled with a relentless drive to hone my skills and stay curious, has been instrumental in my journey.
WINS along the way:
Doubling sales at YOGALOFT during the typically slow summer months, resulting in a 100% increase in website traffic exclusively from their email list.
Created a cohesive, unique brand identity for AYADEE, a startup lifestyle shop retailing Moroccan craftsmen’s and emerging brands’ designs.
Successful rebrand of a Finnish crystal shop SOMA & SIS with new brand identity and comprehensive marketing plan that resulted in 60k euros funding to evolve the retail space.
Grew online sales by 43% at SOMSOLA, while also driving brick and mortar shop traffic.
Delivering high quality designs at FABLETICS under pressure and tight schedules while adhering to strict brand guidelines.
Experience
- TyynikkiFounder, Digital & Print design, MarketingLUXURY GOODSFebruary 2021 - Today (4 years and 5 months)London, United KingdomTyynikki, a demi-fine jewellery and accessory brand built around healing crystals and quality craftsmanship.BRIEF: Create a memorable and visually captivating brand from scratch, drawing inspiration from my career within wellness and crystals since 2006. From concept development to branding, product offer, website design and marketing strategy.DELIVERABLES: Concept + Unique Name (Tyynikki is derived from the Finnish word for Tyyni, meaning calm or tranquil) + Branding + Digital Design (website, emails, social media assets) + Print Design (POS materials, packaging, flyers, posters, stickers, small print items, tri-fold leaflets) + Strategy & Marketing plansSKILLS: Strategy, concept creation, marketing, print & digital design, jewellery making.PROGRAMS: Photoshop, InDesign, Illustrator, Canva, Shopify, MailerLite, Flodesk, Asana.WIN: Launching Tyynikki on a shoe string budget, building customer base via email list, social media and pop-up events.
- YogaloftCreative Marketing Manager & DesignerHEALTH & WELLNESSJuly 2023 - October 2023 (4 months)London, United KingdomYogaloft, a vibrant NW London fitness haven with a dynamic mix of yoga, reformer Pilates, therapies, courses, a café and a soft play area for the little ones.BRIEF: Craft a year-round marketing strategy, including a compelling summer campaign and a flawlessly executed Queens Park Day event plan.DELIVERABLES: Marketing plan + Summer campaign + Queens Park Day event organisation + Copywriting + Email design + Website updates.SKILLS: Digital and print design. PROGRAMS: Canva, Constant Contact, Mind Body Online, Squarespace.WIN: Doubling sales during the typically slow summer months, resulting in a 100% increase in website traffic exclusively from their email list.
- Sammy's soft playCreative Marketing Manager & DesignerHEALTH & WELLNESSJuly 2023 - October 2023 (4 months)London, United KingdomSammy's soft play at Yogaloft, a vibrant NW London fitness haven with a dynamic mix of yoga, reformer Pilates, therapies, courses, a café and a soft play area for the little ones.BRIEF: Craft a marketing strategy, including a compelling summer offer.DELIVERABLES: Marketing plan + Summer offer + Copywriting + Email design + Website updates.SKILLS: Digital and print design. PROGRAMS: Canva, Constant Contact, Mind Body Online, Squarespace.WIN: Revitalise Sammy’s Soft Play’s quieter season, driving increased sales and a surge in visits.
Recommendations
Education
- BA Product DesignCentral Saint Martins2021
- BA Business Management & MarketingLondon Metropolitan2014