- on the button designFreelance/Creative DirectorJuly 2016 - Today (8 years and 10 months)London, UKWorking directly with clients in sectors that inspire me, specialising in branding design for food & drink, property and publishing. Naming, branding, packaging and marketing for independent food, drink and street food. Working with agencies including Pentagram, Lovers, BBP and Hekkta on projects such as London Design Festival, Alexandra Palace rebrand. Print advertising and marketing campaigns for publishers, for example Telegraph Media Group and Daily Mail Group, helping to achieve 150% increase in sales for MailShop after a rebrand and £200k profit from the first in-house produced YOU Beauty Advent calendar.
- Telegraph Media GroupCreative Director of Marketing / The TelegraphDecember 2011 - July 2016 (4 years and 7 months)Appointed to realign all promotional activity to drive circulation, update existing design style guides and set up a promotion design team resulting in record uplift in circulation figures across content lead weekend promotions. Expanded the role to head up the in-house brand design team of 13 and cover all marketing, promotions, subscriptions and loyalty across both print and digital media. Renamed and rebranded the loyalty scheme after bringing it in-house, saving £108k in the first year. Achieved more interaction and a higher retention rate after researching the best ways to communicate with the subscribers.
- FreelanceSenior Creative Designer / FreelanceNovember 2007 - December 2011 (4 years and 1 month)Working for a range of clients both inhouse and agency, including: The Partners, BBC Worldwide, Channel 4, Telegraph Media Group, Bosch, Savills, Teachers TV, Lloyd Northover, Deutsche Bank, Mitsubishi Pharma, Carnegie Orr, Landmark PLC, The Independent, TMLewin, John Brown Media.
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- HND, Graphic DesignCroydon College1995HND, Graphic Design