- Multilogin (We are Hiring!)Senior Online Campaign ManagerDIGITAL & ITNovember 2021 - May 2023 (1 year and 6 months)Tallinn, EstoniaMultilogin helps online marketing professionals scale their business faster by managing multiple online accounts. I work collaboratively with product, engineering and sales teams in order to develop and execute end-to-end campaigns across all stages of the funnel.
- Developed & delivered integrated lead-generation global campaigns (30+ countries, 3 languages); +30% new paid users.
- Performance Marketing (Google, LinkedIn & Facebook ads) - increased Google Search Ads conversion rate by 17% and decreased Cost/conversion in Search Ads by 18.78% in Q4 vs Q3 of 2022
- Email automation and lead nurture campaigns (HubSpot)
- Campaign landing page planning ( project management, wireframes, content creation)
- ZitecDigital Marketing SpecialistJuly 2019 - October 2021 (2 years and 3 months)Bucharest, RomaniaDigital marketing agency serving B2B and B2C clients from different industries and countries. I worked on the biggest agency clients, shaping their marketing and implementing multi-channel campaigns, communication and content strategy.
- Team Management, Mentoring & Training (for the Social Media Team)
- Social Media Strategy & Monitoring (Agorapulse)
- Performance Marketing (Google Ads, Facebook ads, LinkedIn Ads, Microsoft Ads) EU & US markets
- Conversions tracking (Google Tag Manager)
- Copywriting English & Romanian (ads, video voice overs & texts)
- Influencer marketing (Germany, France, Netherlands, Poland, Sweden, Finland, Romania)
- Content writing English & Romanian (Social Media, Blog posts, Press Releases, E-books)
- Newsletter Campaigns (MailChimp, Salesmanago, Mailerlite)
- Reporting and analysis (Google Data Studio) Main achievements:
- Managed Facebook ads campaigns with yearly budgets of over 600k Euro
- E-commerce client selling in 12 EU countries: +94% revenue with - 186% ad spend (2020 versus 2019), average ROAS for 2020 of 9.75 (975%).
- US Nonprofit B2B client: +292% revenue on the Google Grant Account.
- hiphip.roDigital Marketing SpecialistSeptember 2017 - June 2019 (1 year and 9 months)Bucharest, RomaniaOnline store with babywearing gear and a unique selection of slow-fashion designers for kids. I owned the marketing function, setting up strategy and implementing paid, social, e-mail, content, event and influencer marketing. Social Media:
- Digital Strategy
- New product launch campaigns
- Content creation, copy-writing, image creation and editing with Canva and PicMonkey (Facebook, Pinterest, Instagram)
- Monitor conversations among specialized groups on Facebook
- Community management
- Content planning and management of the content calendar Results:
- 40% increase in the number of Facebook fans (2018 vs 2017)
- 29% increase in revenue (2018 vs 2017)
- 63% increase in traffic coming from Social Media Influencer Marketing:
- Blogger & Influencer campaigns
- Outreach with social media influencers Performance Marketing results:
- 42% increase of conversions from Social Networks (2018 vs 2017)
- 314% increase of conversions from Paid Search (2018 vs 2017)
- Google Ads: over 6% average conversion rate and 25.9% average CTR (Jan-May 2019)
- Facebook Ads: 2.99% average CTR, 12.38% average conversion rate for ads (unique purchases/unique link clicks) and 2.72% average conversion rate for all Facebook traffic (Jan-May 2019) Content&Copywriting:
- Content creation for the company blog
- 420% increase in traffic on the company blog (2018 vs 2017)
- Content creation & management for the company website
- Curating and sourcing best UGC content and third-party content from across the web
- Implemented two UGC campaigns that gathered over 700 photos. E-mail Marketing:
- Newsletter campaigns (Mailchimp)
- over 20% open rate Offline marketing:
- Sponsorships and collaborations
- Events management (training, fairs) Reporting:
- Budgeting
- Digital campaign monitoring & reporting
- Diploma in Digital Marketing (Media and Branding), CAM FoundationChartered Institute of Marketing2014Diploma in Digital Marketing (Media and Branding), CAM Foundation
- Google Ads Display CertificationGoogle2023
- Google Ads Video CertificationGoogle2023
- Google Analytics CertificationGoogle2023
- Google Ads Search CertificationGoogle2023
- Google Shopping Ads CertificationGoogle2023