Paola Martins

Develop and implement marketing strategies to promote products and services, driving engagement for Brazilian and LATAM markets. Collaborate with cross-functional teams, including Marketing, CS, Sales, Product, and Growth, to drive engagement and revenue growth Generate ideas for content creation and campaigns to engage users and activate accounts of eligible users and retain existing ones. Develop and execute marketing strategies to promote new functionality and products to users and clients Act as a consultant to the team, providing marketing expertise and guidance Conduct market research and analyze data to identify trends and insights, which were used to optimize marketing strategies Planned and executed on-site activation actions in partnership with agencies, improving customer engagement and experience. Drove team to deliver 26% more of our goal and increase revenue using activated users

Developed and executed effective marketing and communication strategies for inbound and outbound campaigns. Built and maintained strong relationships with clients, delivering solutions to meet customer needs and generating new sales opportunities. Identified and grew sales opportunities providing effective coaching and support to the representative sales team. Conducted market research to identify market trends and generate new ideas for future campaigns. Analyzed website and social media metrics to optimize digital marketing efforts.

Implemented digital marketing and CRM strategies in a previously unprofitable company, resulting in increased sales revenue and lead generation. Coordinated successful internal and external events and implemented online and offline marketing strategies to improve brand visibility and customer experience. Worked with PR and Marketing Agency to implement effective online/offline strategies, improving brand visibility and sales. Negotiated with suppliers for cost savings and improved marketing materials. Managed and analyzed CRM data, distributing qualified leads to improve lead quality and sales performance. Conducted NPS surveys and adapted marketing processes to ensure high quality customer experiences.