Patricia H.

Managing communications and marketing campaigns to increase brand awareness for smart solutions in health, transport, and sustainability, driving the advancement of smart cities and supporting the digital economy by promoting accelerator and incubator programs for tech startups.

Key achievements:

• Directed the execution of comprehensive 360° marketing and communications campaigns to promote smart solutions across key sectors, including health, transport, mobility, and sustainability, driving the development and progress of smart cities.

• Led the TASMU Accelerator 2024 cohort digital recruitment campaign, generating 3.5 million impressions, 22,765 clicks, and a 0.84% CTR, exceeding benchmarks across Facebook, Instagram, and LinkedIn. The campaign surpassed KPIs, resulting in 46 applications and significantly boosting recruitment efforts.

• Enhanced brand visibility for the TASMU booth at the Web Summit, attracting over 9,000 attendees and key tech startup representatives to support TASMU Accelerator and Digital Incubation Centre (DIC) programs recruitment. Developed a dedicated social media strategy for the event, achieving a 2.1% engagement rate, and organized a press conference attended by international and regional media, providing speakers with targeted talking points.

Smart City Expo (SCE) 2023 – MCIT – TASMU Smart Qatar Qatar 10.2023-11.2023

Marketing & Communications Manager - Consultant

Led and managed all marketing and communications efforts, including press relations and digital marketing to enhance visibility and drive registrations, resulting in 5,000+ visitors to the event.Innovation (i) Lab and Centres of Excellence (CoEs) – MCIT – TASMU Smart Qatar Qatar IT Serve 09.2023-02.2024

Marketing & Communications Manager - Consultant

Developed and delivered the nationwide marketing and communications strategy to boost brand presence and engagement, while strategically positioning TASMU Innovation Lab and Centres of Excellence (CoEs) in the localand international market, in collaboration with strategic partners to amplify reach and impact.

Key achievement: Developed and delivered the nationwide marketing and communications strategy to boost brand presence and engagement, while strategically positioning TASMU Innovation Lab and Centres of Excellence (CoEs) in the local and international market, in collaboration with strategic partners to amplify reach and impact.

HEC Paris in Qatar, Member of Qatar Foundation Qatar

Key Achievements:

• Contributed to the marketing strategy by setting up communications campaigns; aligning content and unifying messages; and supporting the promotion of programs in Qatar and the region.

• Created and proposed content for press releases, interviews, Op-Ed articles, stories and social media posts. Managed to reach 1.2m of PR Ad Value (a year) through regular pitching in magazines, newspapers and online portals. Secured editorial placements in international trade publications such as Entrepreneurial ME and The Business Year.

• Set-up and ran Social Media platforms (LinkedIn, Instagram, Facebook). Developed content for social media campaigns that include organizations' keywords and messaging. Amplified brand awareness on a 20.83%, based on the interaction per 1K followers. Increased number of followers in both LinkedIn and Instagram: 25% and 26%, respectively, in the last six months.

• Built and maintained relationship with media, suppliers, professors, participants and alumni. As a result, got participants and alumni involved in communications campaigns serving as ambassadors to the brand. Received full support by the media by publishing content which translates into elevating brand awareness.

• Led end-to-end communication projects, such as The Knowledge@HEC journal – of which I was the editor in-chief. This project aimed to connect HEC Paris professors on different topics, such as innovation and digital transformation, entrepreneurship, resilience, sustainability, among others; and position the organization as a thought leader in executive education in Qatar.