Skill set
Phil in a few words
WORDS x IDEAS x IDENTITY
I am a strategist and writer. I define identities and create impactful messaging for people and brands.
I help people to uncover their unique sense of purpose. To understand who they are, what made them and where they are going, through guided investigations designed to facilitate insight and self-discovery.
I encode beliefs and aspirations into tailored philosophies, frameworks, positionings, systems of brand interaction and behaviours to achieve goals and elevate ambitions.
I help people to tell their stories and make them stick. To make them memorable and vital. Through narratives and storytelling that captivate and inspire. Through accurate, emotive and engaging copy driven by insights and ideas.
From brand stories and manifestos, thought leadership and executive support, creative briefs, product, web, social, experiential and advertising, I tailor words and expressions of value across channels, formats and outlets.
Experience
- Haberdashery LightingStrategy DirectorMay 2023 - Today (1 year and 5 months)
- PHIL ALLEN LTDStrategy, Concepts & Ideas, WritingSeptember 2016 - Today (8 years and 1 month)London, UK
- Velvet BadgerCreative Strategy & Brand Story DevelopmentDecember 2018 - January 2024 (5 years and 1 month)London, UK
Recommendations
Education
- MA Interactive MultimediaLondon College of Printing, University of the Arts London2003
- BMus MusicGoldsmiths College, University of London2001