Skill set
Industry fields of expertise
Phoebe in a few words
With 10+ years of experience in the Luxury Retail industry across France, the UK, Australia and Asia, I offer a rich knowledge in Brand Development, Retail Operations as well as Marketing & Communication Strategy.
I have an acute sense of diplomacy, navigating different cultures, timezones and priorities among diverse teams, making me a reliable, efficient and high performing Project Manager.
I am curious and open to explore different industries, with a particular interest in creating unforgettable experiences for both clients and employees.
I am available for in-office and remote projects in Singapore as well as fully remote missions across the world.
Experience
- Orlebar BrownHead of Market – ANZJanuary 2021 - July 2024 (3 years and 6 months)Sydney NSW, Australia• Opening and set up of the first O .B office in Australia• Managed the transition from a Franchise to an Affiliate model (2021) to Direct operations (2022), taking over 2 historical boutiques (Bondi Beach & Noosa Heads)• Opening of 3 additional stores (Chadstone, Bondi Junction & Sydney CBD), managing a team of 35 across 5 boutiques and 3 states. Annual Budget : 5M AUD in 2024 vs 350K in 2021• Openining of a 3PL warehouse in Sydney and managed the transition to a hybrid shipping model with web orders being partially fulfilled from stores• Built and executed the local Marketing & PR strategy, including events, activations, local collaborations, talents and Brand storytelling• Prospection and opening of selected Wholesale locations across ANZ & Pacific islands• Close collaboration with the Digital, HR, Finance, VM and Marketing teams at O .B HQ (London) as well as the local Chanel teams
- Parfums Christian DiorRegional Retail Manager - NSWNovember 2019 - December 2020 (1 year and 1 month)Sydney NSW, Australia• In charge of 18 PCD Department Stores counters (Myer and David Jones) across NSW, including the top #1 national account. Annual budget: 10M AUD• Involvement in the PCD Boutiques management with the coordination of the Call-to-Buy program (virtual consultations in store), Boutique Managers training and virtual onboarding programs for new Boutiques opening in Victoria and New Zealand• Managed a team of 30 Beauty Consultants (recruitment, on-field and virtual trainings, VM, reporting, counter operations, incentives, appraisals, performance management)• Active collaboration with the Training, Marketing and Visual Merchandising teams around eventing and product launches• Regular negotiation with Partners for an enhanced Brand presence in store, including pop up presence, staff hours & stock
- Orlebar BrownUK & International Sales ManagerAugust 2017 - July 2019 (1 year and 11 months)London, UK• Management of 150 accounts across UK and Europe, including E-com (Mr Porter, Matches, Care of Carl), Department Stores (Selfridges, Le Bon Marché, Printemps, Breuninger, De Bijenkorf, Jelmoli), Resorts & Spas (Eden Roc, Cheval Blanc, Narmiko Croatia) and Travel Retail (Harrods TR, Harding Brothers, Malta Intl Airport), representing a yearly budget of £3.2M• Management of 5 Agents, 1 office-based Admin Assistant and 5 Brand Specialists in stores• Business Development – 20% growth achieved from FY17 to FY18, 5 SIS & 5 new accounts opened in Y1. Planning an additional 23% growth in FY19 with 1 new SIS and 12 new accounts• Coordination of to 6 tradeshows & showrooms a year (Pitti Uomo, Paris Fashion Week, Premium Berlin & TFWA Cannes)
Recommendations
Education
- Master of ManagementSciences Po. Paris2014Finance & Strategy Master – Strategy & Management
- (NUS)National University of Singapore2012(NUS)
- Bachelor of EconomicsSciences Po. Paris2011Bachelor Degree – Economics, Political Science & Law
- Baccalauréat, Economics & SocialFénelon Ste Marie Lycée2009Baccalauréat, Economics & Social