Loyalty Expert & Consultant, Loyalty 101, Over 17 years of Experience.
A seasoned CRM - Loyalty professional with proven ability to lead
targeted marketing campaigns and loyalty programs that aim to
improve acquisition of new customers and retention of existing
customers.
17+ years of professional experience executing online and offline
CRM and Loyalty campaigns including planning, segmentation,
budgeting, creative development, market research, measurement
and managing data vendor and consulting relationships
- Accomplished marketing leader offering a proven success in
lifecycle marketing which includes customer acquisition, CRM,
retention, and win back. Expertise in developing customer loyalty
strategies and increasing lifetime value.
- Expert in building actionable customer segmentations for CRM
initiatives in SQL, Siebel, OBIEE and SAS.