Skill set
Purva in a few words
I'm a UX/UI and Branding Designer with a background in engineering and graphic design. I create user-centered digital experiences that are not only functional but visually compelling. I combine strong problem-solving skills with a passion for clean, impactful design.
With experience spanning branding agencies and product teams, I specialize in crafting seamless user journeys, intuitive interfaces, and cohesive brand identities. I’m a quick learner, easy to collaborate with, and driven to help businesses connect with their users through thoughtful design.
Experience
- FreelanceProduct DesignerApril 2024 - Today (1 year and 1 month)Mumbai, Maharashtra, India• Designed ShelfTalk, a book discovery app with social features, achieving 80% potential customer retention rate. View project• Redesigned a blogging platform TapanDesai.com with a user-first approach, boosting UX and increasing conversion by 85%. View project• Conducted user research via interviews and Miro analysis to resolve user flow issues, reducing bounce rate by 47%.• Created brand identity and website for Calm & Co, enhancing user trust score by 60% through a distinctive, intuitive experience. View project View Branding• Led end-to-end design—from wireframes to high-fidelity UI—in Figma, reaching a 75% task completion rate.
- StratedgyGraphic DesignerSeptember 2023 - February 2024 (5 months)Mumbai, Maharashtra, India• Facilitated branding workshops for a B2C fragrance brand, defining positioning and visual direction for a cohesive identity.• Conducted competitor analysis to identify growth opportunities and shape brand strategy.• Created brand guidelines to ensure consistent visuals across digital and physical channels., strengthening recognition and trust by 30%.• Delivered end-to-end design for a B2C pharma client—website, packaging, and social creatives— boosting brand reach.• Built scalable design systems and UI components, reducing design time by 25%.• Collaborated with developers to ensure design feasibility, responsiveness, and WCAG accessibility.
- PapercrushSenior Graphic DesignerJune 2022 - September 2023 (1 year and 3 months)Mumbai, Maharashtra, India• Designed logos, brand identities, marketing collateral, and corporate presentations, focusing on user-centered visual storytelling to enhance brand communication.• Led end-to-end product design for new stationery products, from ideation to market launch, resulting in a 15% revenue increase.• Collaborated with manufacturers to optimize packaging layouts, developing templates that streamlined future production and maintained brand consistency.
Recommendations
Education
- UX Design Professional CertificateGOOGLE2024UX Design Professional Certificate
- Master of Science in Computer EngineeringGeorgia Institute of Technology2016Masters in Electrical and Computer Engineering
- Bachelor of Engineering in Electronics and CommunicationDJ Sanghvi College of Engineering2014Bachelors in Electronics & Telecommunication