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Rasha Akar Social media managerRA

Rasha Akar

Social media manager
  • Suggested rate
    €400 / day
  • Experience8-15 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Rasha's quote.
Location and workplace preferences
Location
London, United Kingdom
Can work on-site at your office in
  • and around London (up to 50km)
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Skill set (11)
Rasha in a few words
I'm a freelance Social Media Manager with experience of working in the education and hospitality industries. At the start of my career, I was working in-house and in February 2022, I made the move to freelance work. I have worked with various brands on helping them grow and manage their social channels (Naked Chips, Maido Sushi, Gallio, Signature African Art) and I have also worked with a number of social media agencies.

I have extensive experience in community management, content creation, social campaigns, social strategy and reporting on all major social media platforms. I have both B2B and B2C experience.

I'm also a food and travel content creator at Simply Rasha. My two main platforms are Instagram and Tiktok and I've loved every minute of building a community on those platforms.
Experience
  • Simply Rasha
    Freelance Social Media Manager and Content Creator
    January 2018 - Today (7 years and 4 months)
    London, UK

    • Clients include: Naked Chips, Maido Sushi, Gallio, Signature African Art
    • Agency work: The River Group, Cirkle
    • Food and travel content creator
    • Instagram and TikTok social media influencer with over 45,000 followers on both platforms
    • Content creation, copywriting, strategy development and reporting for social media
    • Organising influencer events for clients in the hospitality industry
    • Photographing London spots and reviewing food places
    • Paid partnerships with brands including Chinatown London and Costa Coffee
  • AXELOS GLOBAL BEST PRACTICE
    Social Media Lead
    May 2018 - December 2021 (3 years and 7 months)

    • Devising and implementing a social media strategy focused on driving reach, engagement and website referrals
    • Keeping a schedule of regular content to be posted out onto the channels each day and working with stakeholders across the business to ensure the content is aligned to the organisational goals
    • Acting as a customer service representative, identifying and responding to queries and comments from the public
    • Defining and implementing the tone of voice that is suitable for a global audience
    • Working with the Brand and Design manager to define the look and feel of our social channels – implementing clear visuals in imagery, content and storytelling
    • Running social media campaigns that support business objectives from inception through to delivery
    • Being a social media advocate and advisor to the business – running Lunch N learn sessions and workshops for colleagues
    • Supporting social media strategy on campaigns, marketing and corporate activity
    • Creating monthly reports that are circulated to the wider marketing team
    • Managing the webinar schedule and delivery through the on24 platform
  • VENDS Media
    Social Media Manager
    January 2015 - April 2018 (3 years and 3 months)
    London, UK

    • Managed a team of 5 social media executives (apprenticeship scheme) all the while providing them with support and advise that has enabled the business to generate 1.8 billion views and 2 million followers across all platforms
    • Created and published content on social media accounts for luxury hospitality clients including Al Faisaliah Hotel and Jumeirah at Etihad Towers across various platforms (Google Plus, Facebook, Twitter and Instagram), while ensuring to build and maintain client/influencer relationships
    • Grew company owned accounts from scratch, gaining a regular following (To name a few: Discover Sardinia, World Football News, World Honeymoon News)
    • Spearheaded marketing campaigns and competitions across clients' social media platforms
    • Grew followers by 30% on the World Travel Awards social media accounts by posting regularly and creating bespoke content for the nominees and the winners
    • Built a community of over 60,000 members on social media
    • Analysed social media performance and trends in order to constantly grow and develop social media channels
    • Clients were able to grow followers and engagement by around 10-20% as a result of weekly client reports I prepared highlighting social media activity and results
    • Helped with the production of the 'World Luxury Daily' magazine
Recommendations
Education
  • Bachelor of Science in Marketing
    Henley Business School
    2014
    Master's Degree, Marketing
  • Bachelor of Science
    Royal Holloway, University of London
    2010
    Bachelor of Science (B.Sc.), Marketing/Marketing Management, General