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Rayna Tzvetkova

Communications Professional
  • Suggested rate
    €520 / day
  • Experience8-15 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Rayna's quote.
Location and workplace preferences
Location
Sofia, SF, Bulgaria
Can work onsite in your office in
  • and around Sofia (up to 50km)
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Skill set (10)
Rayna in a few words
Communications and people experience professional with over 20 years of experience with multi-cultural creative communications teams for global companies in different continents.

Having worked for organizations across various industries (Banking, IT, Advertising, Humanitarian), I can identify the needs of a business to implement data-driven strategies that protect and build reputation while supporting commercial objectives.

I have vast experience in executive communications, impactful thought leadership programs, team building, international media relations, crisis communications management, content management, digital marketing, and turning abstract and complicated issues into simple and powerful corporate narratives.
I speak various European languages fluently (English and Bulgarian), and have working knowledge of French, Slovak and Russian. I am fully mobile and open to relocating.

Areas of Expertise: Team Building & Leadership | Corporate, Product & Brand Communications | Employee Communications | Digital & Social Media Strategy | Issues and Crisis Management | Executive Positioning | Events and Content Management | Media Training | Media Relations | Corporate Reputation Management | Data & Insights | CSR | Agency Management
Experience
  • Habitat for Humanity
    Communications EMEA
    December 2017 - October 2022 (4 years and 10 months)
    •Branding and communication activities in 25 countries across EMEA region.
    •Set up and management of EMEA Communications Hub – an internal platform for quick and easy sharing of information among colleagues within the region, by making resources available at HQ channels to Habitat countries in EME & AFR.
    •Organizing the World Urban Forum in Abu Dhabi and contributing to the organization of the World Urban Forum in Poland.
    •Supporting InHouse, International Knowledge Management, HRLOD and Cultural initiatives and events.
  • ING
    Corporate Communications and CSR Manager
    January 1997 - January 2009 (12 years)
    Bulgaria
    •Communications Strategy Development; market research, market segmentation, brand positioning, brand management re-branding.
    •Internal communications – newsletters, intranet management, trainings.
    •Corporate communications; content set up and management of ING in Bulgaria website.
    •Media relations – national and international.
    •Event Management – internal and external events; CSR and community relations.
    •Member of the Crisis Management Committee of ING in Bulgaria.
    •Executive assistant to the Country Manager 1997-1999.
Recommendations
Education
  • Master of Arts
    Sofia University "St. Kliment
    2007
    Master of Arts – Linguistics, English and American Literature