Skill set (7)
Reed in a few words
Green Products Deliver Big Profits
I have a successful track record creating the “most sustainable” goods and services and using them to win marketshare and profits. I can help your business do the same, faster and better than most any other consultant. My experience includes:
- Sustainability consulting with big and small companies across agriculture, computing, electronics, food, media, packaging, household products, etc.
- Founder of Belu Water, the world’s most eco-friendly drinks brand. Innovations include:
• the world’s first carbon neutral drinks brand
• the first compostable bottles sold in Tesco, Waitrose, etc.
• the first to become PVC-free
• commits all profits to clean water projects (over £5 million and counting).
- Founder of Limit Jeans, the world’s most sustainable denim business. Made from hemp, our jeans reduce the environmental impact of the industry by 80%.
- Founder of Forest Furniture, making the world’s most sustainable, net-zero, wooden tables and chairs.
Sustainable products not only give consumers an additional reason to purchase, but it gives them something to talk about helping the market hear about your business.
In addition to green product innovation, I am expert at market research, customer segmentation, brand strategy, sourcing, manufacturing, logistics, sales, marketing, financial planning and fundraising. I won the World Economic Forum’s Social Entrepreneur of the Year Award in 2007 and was social enterprise ambassador for the UK Cabinet Office 2008-2010.
If you want create the greenest product in your industry and leverage it to win substantial market share, get in touch for a free product assessment and proposal.
Experience
- Limit JeansFounderJanuary 2018 - Today (7 years and 3 months)England, UK
- One Earth InnovationManaging DirectorNovember 2010 - Today (14 years and 5 months)London, UKOne Earth Innovation advises businesses on inventing, manufacturing and marketing a new generation of sustainable goods and services. Past projects include: Unilever- contributed to sustainability-led brand and packaging strategy. P&G- advised global head of R&D on biopolymer packaging and carbon neutral business models. Innocent Smoothies- advised on compostable bottle production. Tesco- collaborated on in-store communications on climate change. WRAP- consulted on packaging life cycle assessments. World Economic Forum- member of their Environmental Technology Pioneers selection committee. Cargill- advised on remediating GMO from their supply chain. Courvoisier- acted as judge on their social entrepreneurial competition. Compass Group- advised on climate change 'opportunities' within the hotel and restaurant trade. Soil Association- advised on compostable packaging guidelines. Panasonic- guided management course on CSR strategy. WaterAid- supported a range of clean water initiatives. Princes-advised on compostable packaging machinery within factory. Cirque du Soleil- collaborated on media campaign to address ocean plastic pollution. Royal College of Art- lectured on sustainable design principles. Full Circle Biochar- wrote business plan and financials for carbon-negative soil additive. CoverDry- created brand positioning for a rainproof outdoor clothes line. Global Topsoil Initiative- developed agriculture practices guidelines for topsoil protection. Passive House Renovation. Worked on air tightness, insulation, energy efficiency, heat pumps and heat exchange. Sustainable Restaurant Association- sat on Advisory Board to create environmental guidelines.
- FOREST FURNITUREFounderAugust 2022 - Today (2 years and 8 months)United KingdomCreating the world's most sustainable furniture
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Education
- MFA, FilmmakingSchool of the Art Institute of Chicago1992MFA, Filmmaking
- BA, Philosophy, Psychology, EnvironmentThe Evergreen State College1989BA, Philosophy, Psychology, Environment
- English, Psychology, Philosophy, MediaUniversity of Washington1987English, Psychology, Philosophy, Media
- Master of PhilosophyLakeside1984Philosophy