Reuben O’connell

I’m a hands-on growth marketer on a mission to teach B2B startups how to execute demand gen in a sustainable and scalable way. By offering my expertise across three essential areas, data & analytics, CRO & experimentation and performance marketing, I help startups find early-stage growth by getting the basics right and taking them from 0-1 and 1-100. From improving lead quality to tactical content distribution to finding efficiencies in your paid media strategies, I’ll focus on what matters most for your growth journey, and then teach you how to do it in-house.

Having worked at multiple early stage startups across B2C and B2B, from health-tech to ed-tech, I’ve faced the challenges that so many startups face — toiling to crack the code of user acquisition on a shoestring budget, trying to unblock bottlenecks in conversion funnels with poor data insights, trying to increase the quality of inbound leads and their demo show-up rate. Needless to say, there’s been many more.

However, over 7 years of testing, learning and iterating brings accomplishments that makes the challenges worth it — I scaled 5-figure PPC campaigns and organic conversions for a product that unlocked safe travel during the pandemic, launched and generated pipeline for painless employee health screenings, increased inbound opportunities for a L&D platform five-fold, and much, much more.

I work best with startups that are looking to build a sustainable inbound pipeline and have a good risk appetite. We won’t be wasting hard-earned investment, but there needs to be a willingness to try, test, fail and iterate. You may be struggling to prioritise growth initiatives, and need to see ROI within the next year. For shorter-term engagements, I’m a great fit if you’re a startup looking to get stuff done. Maybe you don’t have in-house capacity for it — for example, tidying up your marketing data pipeline, or more importantly, working out what to do with it and how to action your insights.