- ALI KLANre design + merchCULTURESeptember 2024 - September 2024 (1 month)Porto, PortugalProject Brief:Ali Klan, a forward-thinking community-driven brand, needed a compact yet impactful visual identity to communicate innovation and local engagement.Solution Delivered:Primary Logo: A dynamic triangular symbol paired with the wordmark “Ali Klan,” presented on a softly graduated background to enhance modern appeal.Tagline Integration: The payoff “Projeto Dimensão” is precisely aligned and tracked for optimal readability across media.Color Palette: A harmonious trio—Coral Orange (#F89743), Sage Green (#A3C4BC), Charcoal (#333333)—each labeled with HEX codes for consistent application.Application Mock-ups: Realistic t-shirt and tote bag mock-ups showcase how the logo scales and adapts in real contexts, reinforcing brand versatility.Outcome:This mini brand board equips Ali Klan with a flexible, memorable identity system that scales from merchandise to digital platforms, ensuring a cohesive look and feel at every touchpoint.Role:Solo freelance designer responsible for concept development, color theory, typography pairing, and high-resolution mock-up production.
- Hemphasyfull brand designFASHION & COSMETICSJune 2023 - February 2024 (8 months)Turin, ItalyLogo design and development:A visual synthesis between naturalness and structure, inspired by the shape of the hemp leaf reinterpreted with a geometric approach.Color palette and visual language definition:Natural tones, matte finishes, and a contrast between organic and clean aesthetics.Packaging design for products:Minimalism aligned with a premium positioning, focusing on legibility and spatial balance.Development of labels, promotional materials, and realistic mockups.Creation of a modular graphic systemto allow for future scalability (new product lines or SKUs).Refinement of the brand’s tone of voicein line with its core values: essential, natural, trustworthy.
- professionalmusa formazione2023