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Sabrina Nelson

CRM & Platform Integration Expert
  • Suggested rate
    €720 / day
  • Experience8-15 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Sabrina's quote.
Location and workplace preferences
Location
London, England, United Kingdom
Can work onsite in your office in
  • and around London (up to 30km)
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Skill set (19)
Sabrina in a few words
I have expertise in mobile specific CRM platforms such as Salesforce Marketing Cloud (SFMC), Braze, Iterable, Bloomreach, Optimove, Batch. I have a proven track record of successful CRM implementations having led 5 platform migrations and implementations. Thanks to my agency background I have developed a knack for building strong relationships with clients and understanding their unique needs.
I successfully helped over 17 clients maximise the potential of their CRM platforms and initiatives and developed over 10 successful CRM programs.

Tools, platforms and certifications:
Product Analytics tool: Mixpanel, Amplitude
CDPs: Segment, Tealium
CRM/Engagement platforms: Braze (certified), Iterable (certified), Bloomreach (certification on-going), Optimove, Leanplum, Symplify, Mailgun, Salesforce, Adobe Campaign
Other platforms: Taxi, MailChimp, DotMailer, Litmus
Experience
  • ConsultMyApp.com - Mobile Marketing Experts
    Head of CRM
    CONSULTING & AUDITS
    September 2022 - May 2023 (8 months)
    London, England, United Kingdom
    Internal responsibilities:
    - Lead and mentor the Engagement Services team.
    - Enable the seamless integration of operational processes throughout the entire business.
    - Drive exponential business growth by forging strategic partnerships, maximising upsell and cross-sell opportunities, and expanding the range of exceptional services offered.

    Client facing responsibilities:
    - Serve as the central liaison to ensure project delivery across all stakeholders.
    - Spearhead the migration and integration of cutting-edge CRM tools such SFMC, Braze, Iterable: enabling seamless SDK integration while providing robust support for the QA process.
    - Orchestrate the strategic prioritisation and roadmap for cutting-edge marketing technology features, acting as the vital nexus between marketing, Client Technology teams, external tech partners, and CRM platforms, ensuring seamless collaboration and optimum utilisation of resources.
    - Devise and execute comprehensive global omnichannel CRM strategies to maximise customer engagement and drive revenue growth.
    - Develop highly efficient automation programs and testing plans, including A/B testing and control group experiments, with the aim of optimising key performance indicators (KPIs) and achieving exceptional results.
    - Capture and analyse client requirements to drive their growth plans and provide ongoing support to achieve and surpass KPIs.
    Email marketing automation Data analysis Segment Customer Journey Customer Loyalty/ Retention campaign management GDPR
  • ConsultMyApp.com - Mobile Marketing Experts
    Lead Consultant
    February 2021 - September 2022 (1 year and 7 months)
  • ConsultMyApp.com - Mobile Marketing Experts
    Senior CRM Consultant
    June 2019 - February 2021 (1 year and 8 months)
    London, UK
Recommendations
Education
  • A-level (French Baccalaureat), Economy and Sociology
    LYCEE FLORA TRISTAN
    2002
    A-level (French Baccalaureat), Economy and Sociology
Certifications
  • braze practitioner
    Braze
    2023
    Mobile marketing SAAS Braze CRM
  • Iterable Fundamentals
    Iterable
    2023
    Iterable Saas CRM