- ConsultMyApp.com - Mobile Marketing ExpertsHead of CRMCONSULTING & AUDITSSeptember 2022 - May 2023 (8 months)London, England, United KingdomInternal responsibilities:- Lead and mentor the Engagement Services team.- Enable the seamless integration of operational processes throughout the entire business.- Drive exponential business growth by forging strategic partnerships, maximising upsell and cross-sell opportunities, and expanding the range of exceptional services offered.Client facing responsibilities:- Serve as the central liaison to ensure project delivery across all stakeholders.- Spearhead the migration and integration of cutting-edge CRM tools such SFMC, Braze, Iterable: enabling seamless SDK integration while providing robust support for the QA process.- Orchestrate the strategic prioritisation and roadmap for cutting-edge marketing technology features, acting as the vital nexus between marketing, Client Technology teams, external tech partners, and CRM platforms, ensuring seamless collaboration and optimum utilisation of resources.- Devise and execute comprehensive global omnichannel CRM strategies to maximise customer engagement and drive revenue growth.- Develop highly efficient automation programs and testing plans, including A/B testing and control group experiments, with the aim of optimising key performance indicators (KPIs) and achieving exceptional results.- Capture and analyse client requirements to drive their growth plans and provide ongoing support to achieve and surpass KPIs.
- ConsultMyApp.com - Mobile Marketing ExpertsLead ConsultantFebruary 2021 - September 2022 (1 year and 7 months)
- ConsultMyApp.com - Mobile Marketing ExpertsSenior CRM ConsultantJune 2019 - February 2021 (1 year and 8 months)London, UK
- A-level (French Baccalaureat), Economy and SociologyLYCEE FLORA TRISTAN2002A-level (French Baccalaureat), Economy and Sociology
- braze practitionerBraze2023
- Iterable FundamentalsIterable2023