Skill set
Industry fields of expertise
Sam in a few words
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In a world of change overwhelmed with opinion, we can't be everything to everyone, but we can be everything to someone. We don't compromise on what really matters. We're about connecting people to content, and understanding what you need and how to tell your story, even if you don't.
With over 12 years experience in digital marketing, we have plenty of experience in website design & development, digital marketing growth, technical SEO & site speed optimisation, SEO & content marketing and more.
A nice website with good SEO is no longer good enough. You need to do more, to do better. We'll troubleshoot your digital marketing, and do the mix of the technical and creative stuff that you don't know you need, or know how to do, or have the time to do it.
We take a 360 of your digital footprint, and using analytics and tools you don't know how to use, we figure out how best to tell your story. Then we'll take your customers on that journey with you.
Experience
- 3500 DigitalDirectorApril 2021 - Today (4 years and 1 month)London, United Kingdom• Started a digital marketing freelance business to help grow small businesses online.• Work on many digital marketing growth projects as a specialist in strategy across multiple channels.• Increasing customer reach and brand awareness. across multiple channels online including email marketing, consumer funnels, social media strategy, PPC & social adverts, SEO and content marketing.• Website development projects mainly on Wordpress using Elementor Pro including new builds, redesign projects and maintenance.• See more about my approach to client work: https://3500digital.com
- WPJ heatingDigital Marketing ManagerDecember 2018 - April 2021 (2 years and 4 months)London, UK• Main directive is to grow the brand online through digital channels. https://wpjheating.co.uk/• Redesigned the website to "make plumbing look sexy". Work with an agency through the build, developed content, analyse data to improve conversion performance.• SEO performance and strategies to put WPJ to the top of Google search and build organic traffic.• Developing consumer journey funnels to make the website traffic perform better, increase browsing behaviour to revenue conversions, upsell products through different channels and increase repeat business revenue streams through continued engagement with the brand.• Build the brand through areas like reviews, email marketing, social media, managing ad campaigns.
- CompareCaribbean.comDigital Marketing & OperationsJanuary 2016 - December 2018 (2 years and 11 months)London, United Kingdom• Designed a Caribbean travel website looking at changing the way people look for Caribbean holidays. Ran the digital marketing strategies to build & grow the site with SEO, ad campaigns and website development.• Built an online presence on social media for the brand through content engagement strategies and grew the audience to 16k Instagram and 13k Facebook followers within the 1 st year.• B2B focus to build key relationships with hotel chains, Booking.com, property managers, tourist boards in the Caribbean for sponsorships, sales revenue, leverage networking opportunities and build subscription listings around the islands.• Daily operations including market research & analysis, R&D, data analytics and strategy development.
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