Sarah Howe

Providing flexible digital marketing services to elevate the online presence of businesses in the UK and beyond

Digital Marketing Strategy

Exceed your online marketing goals with our bespoke digital strategy plans

Search Engine Optimisation

Harness the power of search engines to bring new customers to your website

Content Marketing

Tell your story, educate your customers and entertain your audiences

Digital Advertising

Promote your business to your target audience and future prospects

Website Marketing

Make your website work harder and convert more visitors to customers

Power Hour

One-to-one marketing consultations tailored to your business challenges

Led the digital transformation of Hopkins Homes, streamlining internal processes, introducing measurability to online activities and accelerating the digital roadmap for the business. Ensured the Hopkins Homes website grew with the demands of the business and became a fully functional inbound marketing platform that supported campaign activity, delivered high-quality prospects and was optimised for conversion. Introduced analytics and KPI's for all online activities and worked closely with external agencies to ensure these metrics were met or exceeded. Creation and syndication of targeted email campaigns to support launch events, promotions and business updates. Optimisation of third-party platforms to ensure the brand was consistently represented across all touchpoints. Accelerated social media presence by improving quality and quantity of posts and increasing engagement through the identification of key influencers and emulating previously popular posts. Selected Contributions: Instigated bringing HubSpot CRM training and update processes in-house to reduce costs, increase efficiency and up-skill internal staff. Organised and progressed to completion a 'Request for Proposal' process to recruit a new digital agency, ensuring the right partner was in place to accelerate Hopkins Homes' digital roadmap. Champion of GDPR processes and internal training, including selection and implementation of a cookie banner to meet current privacy legislation and identification of relevant training requirements for staff. In first six months, increased organic traffic by 4% through SEO implementation, paid traffic by 74% and social media traffic by 54% compared to the previous period. Project management from inception to completion of an integration between the Hopkins Homes WordPress website and the Rightmove portal, reducing the time taken to publish property listings by over 50%.

Enhanced revenue growth and productivity through the development and implementation of effective digital marketing and country-specific digital strategy plans. Create and distribute content, including website copy, email communications, press releases, campaign assets and adverts for online and print media. Identify and build strong relationships with sales leads by leveraging social media, lead generation software and online advertising channels, including Google Ads, Facebook Ads and display advertising. Effectively communicate strategy with internal teams and senior management to build awareness of marketing activities. Manage relationships with external agencies to execute brand awareness and product marketing campaigns. Selected Contributions: Improved organic traffic by 17% and form submissions by 38% in last 12 months by orchestrating a continuous website development programme, including SEO, UX and CRO. Optimised Google Ads campaigns leading to a 21% increase in CTR and a reduction in CPC of 21% in the last 12 months. Web Traffic metrics from CPC campaigns were improved with a 40% increase in Pages per session and 37.5% decrease in Bounce Rate. Directed email campaigns for qualified lead generation, market analytics and brand awareness, resulting in promoting brand offering, attaining return on investment and ensuring email database growth by 24% within 12 months. Enhanced brand awareness with an 18% increase in followers and 97% increase in engagement rate (per impression) across all social media channels by developing and distributing a detailed content strategy/ Introduced project management tools to facilitate remote working and time planning initiatives, allowing effective communication and forecasting of project timescales. Designed and built a Shopify website to sell branded merchandise to build brand awareness. Included sourcing partner distributor, selecting and designing clothing range and pricing according to desired margins.