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Sarfraz Nawaz

Product Manager
  • Suggested rate
    €500 / day
  • Experience3-7 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Sarfraz's quote.
Location and workplace preferences
Location
London, England, United Kingdom
Can work onsite in your office in
  • and around London (up to 50km)
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Skill set (11)
Sarfraz in a few words
An experienced Product Manager with a strong track record of delivering successful products in various industries. A proven ability to drive product strategy, manage cross-functional teams, and improve processes.

At Coniq Ltd, I helped set up the product road-mapping process and defined SOPs for collaboration between cross-functional teams.I also initiated regular demonstrations with key stakeholders and customers, reducing the churn rate on features developed by 13% QoQ.

At Refintiv Ltd, I owned the strategy for migrating customers from a legacy platform to a new SaaS-based platform, resulting in a 233% YoY revenue improvement post-launch. Improved new-customer acquisition by 8% by implementing new marketing and go-to-market strategies.

At The Red Flag Group Ltd, I managed compliance solutions across six engineering teams and improved customer growth by 15% and achieved a retention rate of 90% across 100+ customer organizations and reduced infrastructure costs by 20%.

I also served as a Service Delivery Manager at Accedo Broadband Ltd and as QA Manager at The Red Flag Group Ltd. Where as QA Manager raised the team from one person to 10 resources across the world.

I am the go-to person for subject matter expertise and product knowledge, creating strong documentation to reduce 'tribal knowledge'. He has a strong Product culture and constantly liaises with customers to meet market needs.
Experience
  • Coniq Ltd
    Product Manager
    March 2022 - September 2022 (6 months)
    London, UK
    •Setup product road-mapping process and delivered the organization's first annual road map with quarterly delivery plans.
    •Defined SOPs for collaboration between cross-functional teams and improved Agile processes, resulting in 9% QoQ improvement in ticket completion rate.
    •In collaboration with Engineering lead, redefined grooming and estimation processes improving story point estimation accuracy by 17%.
    •Initiated regular demonstrations with key stakeholders and customers, helping reduce churn rate on features developed by 13% QoQ while taking into account customer evaluation and feedback.
    •Researched competitors offering and built backlog of unmet market needs and differentiating capabilities including e-commerce integration offering.
    •Identified failures and successes of a product, using them as a springboard for future development goals, through to the launch.
    •Organisation's go-to person for subject matter expertise and product knowledge; while also creating strong documentation to reduce 'tribal knowledge'.
  • Refintiv Ltd (an LSEG Business)
    Product Manager
    August 2020 - October 2021 (1 year and 2 months)
    Hong Kong
    •Owned the strategy for migration of customers from a widely used legacy platform to a new platform SaaS based platform with revenue improvement by 233% YoY post launch.
    •Responsible for end to end Product process including requirements management and definition, UX design, road mapping and release planning, backlog management with teams and feedback loop with customers.
    •Successfully delivered the SaaS product with feature-parity on-time and completed migration of 93% of the customer base in a phased approach. [email protected] London, United Kingdom 07769080883
    •Improved the YoY new-customer acquisition by 8% through researching, identifying and implementing new marketing and go-to-market strategies for the new SaaS product.
  • The Red Flag Group Ltd
    Product Manager
    March 2018 - August 2020 (2 years and 5 months)
    Hong Kong
    •Product Manager for Compliance Solutions collaborating across six engineering teams in a strictly Agile SDLC model, with leadership responsibility over 9 resources including Product, Project Management and Engineering.
    •Responsible for annual and quarterly roadmaps and backlog management including story mapping with teams.
    •Delivered customer releases on-time at 95% success rate.
    •Improved customer growth by 15% through developing new marketing and growth strategies.
    •Achieved retention rate of 90% (YoY improvement of 13%) across 100+ customer organizations including Fortune-500.
    •Cut infrastructure cost by 20% by recommending and implementing a new cloud server model for customers improving varied fit-for-purpose offerings.
    •Constantly liaised with the customer base through planned workshops and one-to-one discovery sessions to stay on top of market needs.
    •Put in place SOPs for Product and led all Agile ceremonies including grooming, retro, demos, standups etc and developed a strong Product culture in the organization.
    •Collaborated with Marketing and Finance for budgeting, resourcing and annual forecasting and planning for delivery.
    •Delivered UAT workshops with customers monthly reducing churn rate on defects and features by 11% YoY.
    •Developed a knowledge bank for the product to facilitate cross functional teams know the product better and respond to RFPs quicker - reducing RFP response time by 3-5 days.
Recommendations
Education
  • Bachelor of Economics
    University of the Punjab
    2005
    Bachelor in Economics,