Skill set
Industry fields of expertise
Sophie in a few words
I have 7 years of experience in marketing, during which I've gained a comprehensive understanding of both marketing and sales, ensuring that they align with broader business objectives.
Throughout such, I have managed global projects and led diverse teams, which has equipped me with strong leadership and project management skills.
Most recently, I took on the role of founder, where I focused on my core strengths: content creation, strategic planning, and audience engagement. This venture allowed me to deepen my expertise and innovate within the marketing landscape to deliver business-wide impacting results.
Experience
- SB PinnacleFreelance Marketing ConsultantDIGITAL & ITMay 2019 - Today (5 years and 7 months)London, England, United KingdomFounded a creative marketing consultancy to provide a range of services to diverse clients, including medical recruitment, luxury beauty & skincare, hospitality, legal, and education.
- Birchbox, a FemTec Health CompanyUK Content Marketing ManagerLUXURY GOODSApril 2022 - January 2023 (9 months)United Kingdom- Leading the UK marketing team to execute and deliver easily digestible and highly converting content that showcases a strong brand identity.- Conducting market analysis ensures our brand perception and consumer interpretation aligns.- Produce monthly brand communication strategy and campaign storytelling for the European team to follow and adapt from.- Strategy development for brand interpretation, positioning and engagement.- Consistently review sources of engagement to tap into who our consumers are and what they are engaging with.- Direct monthly photoshoots to produce on-brand content distributed across Europe.- Management and optimisation for all digital platforms, to drive traffic to the company website.- Roll out the ever-changing digital trends and updates to the team, ensuring we are optimised and ready for a quick turnaround.- Reporting and providing data analysis- Budget management, recently conducted a cost-cutting exercise to reduce monthly campaigns by 70%.- Proposing and implementing new business processes, brand partnerships and collaborations to ensure we are utilising automation to allow the team to focus where human resources are required.- Review and approve all UK copywriting, assets, paid campaigns and other marketing activities.
- BAYERTechnical Campaign Manager- Pharmaceuticals/ Life SciencePHARMACEUTICALS INDUSTRYApril 2021 - May 2022 (1 year and 1 month)London, England, United KingdomUndertook responsibility for planning, executing and managing EMEA oncology, ophthalmology, and neurology marketing campaigns, ensuring alignment with company goals and compliance with multi- country jurisdictional regulations.• Developed marketing roadmaps and campaigns, identifying messaging, audiences, and channels, devising goals to ensure metric attainment.• Analysed data to inform future approaches and identify growth opportunities to meet competitive landscapes, regional market dynamics and customers.• Presented reports on campaign outcomes, ROI and lessons learned utilising analytics tools to maximise open rate effectiveness and click- through rates.• Effectively administrated EMEA budgets, showcasing exceptional project management capabilities to ensure on-time campaign launches.• Maintained consistency in omnichannel brand messaging and visual identity, including digital, social media, events and traditional mediums.• Integrated Salesforce Marketing Cloud to advance automation, improve campaign processes and reduce manual interventions to deliver significant uptime.• Trained and coached the teams in Poland, Turkey and Switzerland, embedding cohesive and standardised frameworks and best practices.
Recommendations
Education
- Brand ManagementLondon Business School2023Brand Management
- Pharmaceutical Science, Pharmaceutical SciencesAccredited by the GPhC provided by Boots Pharmacy2018Pharmaceutical Science, Pharmaceutical Sciences