- Malt GmbHGlobal Content Project and Performance ManagerSOFTWARE PUBLISHINGJanuary 2024 - Today (1 year and 4 months)Berlin, Germany• Led the launch of Malt's largest marketing campaign 'Freelancing in Europe' in 6 global markets, generating 400+ SQLs• Leading the innovative Malt Trends AI website project, coordinating cross-functional teams to enhance UX and brand messaging• Hiring and managing as many as 20 freelancers and interns at any given moment for various marketing projects
- MaltJunior Marketing Project ManagerJanuary 2023 - January 2024 (1 year)Berlin, Germany• Managed writing, planning, and delivery of 3 global content marketing campaigns, ensuring alignment with goals and roadmaps• Developed budget tracking dashboard for global marketing projects, aiding budget decisions and QBR meetings• Implemented new reporting processes for marketing projects to enhance ROI tracking and stakeholder communication
- ComatchMarketing and Public Relations AssociateJuly 2022 - January 2023 (6 months)Berlin, Germany• Created monthly reports highlighting marketing opportunities, enabling global sales teams to enhance conversion rates by 8%• Analyzed SEO metrics of 60 website pages to improve keyword rankings and increase traffic by 200%• Conducted market research for PR and post-merger branding strategy providing actionable insights to support repositioning efforts
- Master of ManagementESCP EUROPE, ÉCOLE SUPERIEURE DE COMMERCE DE PARISMaster in Management
- Bachelor of Business AdministrationInstitute of Management, Nirma UniversityBachelor of Business Administration