Tamara Birch, Writer, editor and project manager

Top skills

Additional skills (11)

An NCTJ-qualified B2B journalist, Insight Editor and PR Account Manager, with strong experience in commercial content writing, editing, sponsor-led content, news writing, media relations, copywriting, data analysis, management and digital skills, from SEO practices to writing long and short form content for online. I am experienced in both project and client management, across multiple industries.

You can view my work portfolio here:

MVF Global

Senior Writer

March 2024 - Today (1 year and 2 months)

• Finding exclusive news stories for the company's Eco Experts website, ensuring they focus on key search terms to enhance SEO and Google ranking, including analysing Looker and working on the websites Google E-E-A-T

• Updating existing long-form guides and articles to ensure facts, figures and advice remain up to date, helping them rank above its competitors on Google

• Securing coverage in local and national media offering advice regarding regulatory environmental updates, like The Boiler Upgrade Scheme and recycling, and monitoring its success using Google Analytics

• Creating a weekly newsletter using Iterable, choosing the right content to boost open click rates and page views, boosting to an average of 27% within six weeks. Also, monitoring keyword search terms and page successes using SEOMonitor and Looker

• Been the first brand to monetise its newsletter, generating more than £800 in conversions in its first month

• Creating helpful content across all articles, from regulatory updates to the latest news. For example, writing and advising on solar panel costs and grants, and how homeowners can benefit from them

• Helping to create a survey report, highlighting key findings within the industry, analysing data to offer tangible advice to homeowners and business operators about the key environmental issues, from government legislation to public perception about climate change

• Conducting more than 30 interviews with homeowners about their low-carbon technology updates, gathering information regarding costs, savings, and grant access, as well as the impact.

FREELANCER

FMCG Consultant and Copywriter

May 2023 - March 2024 (10 months)

Brunswick North, Brunswick, VIC, Australia

• Writing SEO-friendly blogs, articles, and feature copy for wholesalers, like Epicurium, and finance company, EchoPay. Collecting survey responses for Unitas Wholesale on how to improve its trade title and create relevant copy.

• Interviewing retailer contacts to gain insight on FMCG categories and how they are impacting convenience. For example, insight on the coffee and bakery category and the latest trends.

• Recruiting store owners for focus groups around key challenges, such as pricing, and helping to run them to gain valuable insights for clients

• Running ongoing store trials of new product launches, recruiting, briefing and checking in with retailers and clients. I also analysed every stores EPoS data to determine sales

• Analysing customer data across finance, technology and telecommunications businesses to determine the top 50 companies to work with

Writer, Newtrade Media

• Writing data-led insight features for RN, a paid-for title aimed at convenience store owners. This includes analysing data, interviewing clients and retailers to create insightful, advice-led features.

• Interviewing retailers about their businesses for store profiles, to inspire readers and help them improve their business.

• Regularly sourcing exclusive product launches for its titles RN and Retail Express

• Analyse more than 20 lines to determine how stores can obtain the highest profits possible

• Help to create and manage the company's first consumer title, Shop+, advising consumers on money-saving tips, looking after their pets, new launches, from products to film releases

• Managed and edited its vape retailer title, from features on legislative changes to being a responsible retailer

Clarion Communications

B2B PR Account Manager

July 2023 - November 2023 (4 months)

• Managed two major FMCG clients on day-to-day campaign activity, helping to deliver four NPD and digital campaigns based on data insights, securing up to 10 pieces of coverage for each across trade press.

• Created a robust process for all activity to ensure deadlines were met and campaigns were delivered in a timely manner.

• Managed a small team to help upskill and recognise areas for improvement. These included helping to write press releases, feature copy and managing budgets.

• Recorded all budgets on a tracker to ensure campaigns remained on target and POs were raised and approved, liaising with clients to sign off all activity accordingly.

• Built and maintained strong relationships with clients and was a direct contact for all copy, ensuring each piece met campaign objectives.

• Created press releases and awards entries, obtaining insight from the client and transforming it into an inspiring entry.

• Helped create quarterly campaign reports for clients to highlight increased SOV and which publications were key targets.

Brighton Journalist Works

Sussex University

Brighton Journalist Works

Master of Arts

2016

MA Journalism and Media Studies,

Bachelor of Arts

2015

BA Media Studies,