- SynthesisSenior Data ScientistDIGITAL & ITAugust 2022 - Today (2 years and 4 months)Singapore- Campaigns Pod Lead: Involved in co-leading a team of 4 that consisted of Data scientists & Strategists to manage and deliver social conversation reports for Netflix globally across APAC, EMEA, LATAM & UCAN.- Designed and built an automation pipeline on Google Colab for extracting and analysing Twitter data, reducing the time involved by Data Scientists by 75% and making it a no-code workflow usable by anyone.- Helped create a value proposition playbook for KFC in MYS and PHL using consumer review data from Google to support their core value promise.- Built a network map to understand and segment the consumers engaging with anime in Japan based on their interests and conversations from Twitter.- Designed an ETL pipeline to obtain data from Baidu Maps to generate a list of venues that sold alcohol on premise for Brown Forman.-Extracted and analysed data from Google Scholar, Twitter & Xiaohongshu for 3 markets to see if there were any trends emerging that could affect the future of play in 2025 for LEGO.
- SynthesisData ScientstDIGITAL & ITFebruary 2020 - July 2022 (2 years and 6 months)Amsterdam, NH, Netherlands- Built a multi label text classifier using an ensemble of distilBERT & GBC to predict labels for 8 million Tweets in English, Japanese & Spanish.- Built a consumer interest network map by layering different data sources to identify audience segments who engage with Reality TV content in Spain.- Also built other consumer network maps through key properties identified from Facebook Audience Insights and Twitter for 2 markets (India & Turkey) to find the main audiences within the entertainment landscape.- Extract & analyse consumer conversations from Twitter around different Netflix titles/Genres/Talents and provide recommendations to the Netflix Marketing and Content teams.
- Bachelor of TechnologySRM University, India2017Completed my bachelors in Computer Science and Engineering.
- Master of ScienceUniversity of Amsterdamn2019Completed my masters in Artificial Intelligence with a specialization in NLP.