Acting as a fresh pair of eyes on an organisation, I love helping businesses unscramble complicated markets and product offerings.
I help industrial businesses cut through all the noise to get crystal clear on their business strategy, prioritise the right things to do and build a marketing plan that will deliver. I'm equally passionate about then rolling up the sleeves and making that plan happen!
With a Chartered Institute of Marketing (CIM) Postgraduate Diploma and 20 years marketing experience working for global science-based technology company 3M, I can bring the tools and techniques that I've learnt over the years, plus an external perspective, to your organisation. As marketing manager of one of 3M’s largest divisions, I oversaw several award-wining marketing campaigns targeting both trade and end-users.
I have worked across many B2B industrial markets including construction, manufacturing, engineering, public sector, healthcare, transportation and Health & Safety, and understand the complexities of marketing to multiple decision-makers, often with distribution channels in-between.
Example project areas include:
Marketing Strategy & Planning - Marketing Audits & Research - New Product Launches – New Market Assessments - Competitive Analysis - Investment Pitches - Idea Generation - Portfolio Management - Content and Event Marketing