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Vikki Randles

B2B Marketing Consultant
  • Suggested rate
    €650 / day
  • Experience8-15 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Vikki's quote.
Location and workplace preferences
Location
Reading, England, United Kingdom
Can work onsite in your office in
  • and around Reading (up to 30km)
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Skill set (9)
Vikki in a few words
Acting as a fresh pair of eyes on an organisation, I love helping businesses unscramble complicated markets and product offerings.

I help industrial businesses cut through all the noise to get crystal clear on their business strategy, prioritise the right things to do and build a marketing plan that will deliver. I'm equally passionate about then rolling up the sleeves and making that plan happen!

With a Chartered Institute of Marketing (CIM) Postgraduate Diploma and 20 years marketing experience working for global science-based technology company 3M, I can bring the tools and techniques that I've learnt over the years, plus an external perspective, to your organisation. As marketing manager of one of 3M’s largest divisions, I oversaw several award-wining marketing campaigns targeting both trade and end-users.

I have worked across many B2B industrial markets including construction, manufacturing, engineering, public sector, healthcare, transportation and Health & Safety, and understand the complexities of marketing to multiple decision-makers, often with distribution channels in-between.

Example project areas include:

Marketing Strategy & Planning - Marketing Audits & Research - New Product Launches – New Market Assessments - Competitive Analysis - Investment Pitches - Idea Generation - Portfolio Management - Content and Event Marketing
Experience
  • Fresh Perspective Marketing
    Director
    September 2018 - Today (6 years and 5 months)
    Reading, UK
    Working with B2B companies who need help defining their marketing strategies and getting their action plans crystal clear. Acting as a fresh pair of eyes, I offer a range of practical options enabling organisations to build and implement business plans that help reach their full potential. Marketing Strategy - Marketing Audits - Bespoke Projects - Facilitation
  • Hoxby
    Associate, Project Lead
    April 2019 - Today (5 years and 10 months)
    420 N May St, Chicago, IL 60642, USA
    Imagine if you could harness the collective brainpower and the diverse insight of hundreds of professional service and creative experts around the world. With Hoxby you can. We are a global community of 650+ handpicked, talented and diverse freelancers, working remotely across 43+ countries around the world. Through a rigorous selection and project curation process, we match the best people with the right projects, creating tailored teams to solve our clients' business challenges. Looking to outsource something big or small? With access to niche expertise at a global scale, we can answer almost any brief. Our services include operations, innovation, creative, marketing, HR, communications and futureproofing. As a social enterprise and a Certified B Corporation, we're committed to using our diverse thinking to deliver innovative solutions, while making a positive impact on the world. This is not just our mission, it's our secret to success. Just ask one of our clients: AIA, ASICS, Etsy, Divine Chocolate, Merck, Unilever or WW (to name a few).
  • IOBAC
    Marketing Consultant
    January 2019 - Today (6 years and 1 month)
    IOBAC offer a range of cutting edge flooring technologies that enable more flexible and cost-beneficial installations over the life of a floor vs. traditional methods. Responsible for building marketing strategy and implementation of marketing plan.
Recommendations
Education
  • Postgraduate Diploma in Marketing
    CIM
    2002
    Postgraduate Diploma in Marketing
  • Bachelor of Science
    The University of Birmingham
    1998
    Bachelor of Science (BSc), Chemistry with Business Studies