While the problem is communicating with the customers, I believe the solution is also with the
customers and the ability to understand such insights is what makes me fall in love with the process
of Marketing/advertising. In the past 6 years of work experience, my advertising career has helped
me understand the importance of “How” in communication. And my marketing stint has helped me
understand the “Why” in communication better. Together, this helped me understand the importance
of impactful communication.