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Viviane Annick Senior Luxury Brand Marketing ConsultantVA

Viviane Annick

Senior Luxury Brand Marketing Consultant
  • Suggested rate
    €125 / day
  • Experience8-15 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Viviane's quote.
Location and workplace preferences
Location
Milan, Italy
Remote only
Primarily works remotely
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Languages
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Skill set
Industry fields of expertise
Luxury Goods
Fashion and Cosmetics
Food and Beverage
Architecture and Urban Planning
Viviane in a few words
Strategic and creative marketing expert with 7+ years of experience in premium to luxury brands across Fashion, Beauty, Food & Beverage, Design, and Hospitality. Specializing in brand design and growth strategies, I have successfully developed and executed high-impact campaigns, achieving 100% target fulfillment for top clients. Played a pivotal role in Engine Gin’s growth as Italy’s fastest-growing gin brand and managed a €1.5M budget at Moschino, leading strategic partnerships that generated €3M in profit.
Experience
  • Consultant
    Senior Luxury Brand Marketing Consultant
    January 2022 - Today (3 years and 4 months)
    Milan, Metropolitan City of Milan, Italy
    Key clients in Fashion, Beauty, Food & Beverage, Design, and Hospitality.

    • Developed and executed marketing strategies that strengthened brand identity, positioning, and market presence.

    • Led brand positioning and communication strategies, enhancing brand profitability and performance.

    • Designed and developed brand identities, ensuring cohesive visual representation across products, packaging, digital, and print media.

    • Managed comprehensive advertising campaigns, overseeing content production, digital strategy, talent scouting, and analytics.

    • Implemented innovative e-commerce strategies using advanced web technologies and cross-channel marketing, increasing conversion rates.

    • Managed PR events, influencer marketing campaigns, and press relations.

    • Designed and executed retail strategies, including visual merchandising, brand advocacy programs, and CRM initiatives.

    • Led key communications between client executives and external partners, ensuring strategic alignment.

    • Supervised supplier relations related to product development, ensuring quality and timely delivery.

    • Managed team performance, including recruitment, mentorship, and fostering a high-performing workforce.

  • Engine Gin
    Marketing Manager
    January 2020 - January 2022 (2 years)
    Milan, Metropolitan City of Milan, Italy
    www.engine.land


    • Led the establishment and growth of Engine Gin as a startup, collaborating with the CEO to enhance brand profitability and make it the fastest-growing gin brand in Italy.


    • Secured and sustained strategic partnerships with international distributors, including ILLVA DISARONNO.


    • Orchestrated omnichannel marketing strategies, driving a 75% increase in leads through ATL and BTL activities.


    • Developed innovative promotional products, such as a ready-to-wear collection, boosting sales by 80%.


    • Managed content production, social media strategy, and analytics, enhancing digital engagement.


    • Led the coordination of major industry events and trade fairs, strengthening brand visibility.


    • Oversaw operational and administrative tasks, including purchase orders, certifications, distribution, and invoicing.


    • Expanded the team, recruiting and onboarding six new members within two years.
  • Moschino
    Brand Manager
    January 2018 - January 2020 (2 years)
    Milan, Metropolitan City of Milan, Italy
    www.moschino.com


    • Established the marketing department from the ground up, collaborating with the CMO to enhance brand awareness by 20%.


    • Managed a €1.5M budget, aligning global marketing operations with strategic objectives.


    • Increased social media engagement by 25% through targeted digital campaigns focused on the Asian market.


    • Led high-profile partnerships in Europe and Asia, generating €3M in profit.


    • Led successful product launches, increasing sales by 30% and securing extensive media coverage.


    • Led analytical reporting meetings with C-Level executives, refining global communication strategies.


    • Coordinated international marketing campaigns across the USA, UK, and Asia.


    • Analyzed market trends and competitor activities to develop adaptive marketing strategies.
Recommendations
Education
  • Master's Double-Degree in International Luxury Management
    MIP Politecnico di Milano Business School & Neoma Business School
    2018
    Master's Double-Degree in International Luxury Management
  • Bachelor of Arts
    Nuova Accademia Delle Belli Arte Milano
    2013
    BA in Product Design (Honors)