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Will Stone

Strategic communications and public relations
  • Suggested rate
    €500 / day
  • Experience8-15 years
  • Response time1 hour
The project will begin once you accept Will's quote.
Location and workplace preferences
Location
Manchester, England, United Kingdom
Can work onsite in your office in
  • and around Manchester (up to 50km)
  • and around West Lancashire District (up to 100km)
  • and around Cheshire West and Chester (up to 100km)
  • and around Leeds (up to 100km)
  • and around Liverpool (up to 100km)
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Freelancer code of conduct signed

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Skill set (16)
Will in a few words
Creative, collaborative strategic communication professional with 25 years of working in storytelling for businesses across content, copywriting, journalism, communications, events and marketing. I have worked for internationally listed companies and scale-up organisations, providing brand communications expertise. A writer for CEOs, specialists and technical leaders, I have produced a wide range of films in locations such as Iceland, North America, Europe and the UK.

I am adept at creating long-term communications plans for organisations for campaigns, products or services. Industry-wise, I have worked in academia, technology such as supercomputing and VR, forestry, construction and architecture and the third sector, alongside B2B companies.

A trusted advisor and critical friend, I have written and worked with former Ambassadors, the Secretary of State for Wales and senior leaders. I have advised on complex employee projects, including downsizing, closures and pension scheme changes. I have also been the managing editor for a global magazine. Having run crisis communications for significant incidents, nothing particularly phases me.

Whether it be brand building, writing values or handling the media, I'm versatile enough and experienced enough to handle all types of projects and programmes.
Experience
  • Duo Consulting
    Associate Director, Public Relations & Strategic Communications
    July 2022 - Today (2 years and 8 months)
    Altrincham, UK
    Duo Consulting works alongside businesses that are making a positive impact – from pioneering new technology, products and services to enabling the best educational experiences and workplace cultures. With its senior consultative approach, Duo develops and activates strategies that help its clients. Duo's clients span innovative and growing UK companies as well as international firms landing and expanding in the UK and in Europe. The consultancy immerses itself in our client's businesses, forging close and trusted working relationships with executive leadership, marketing and comms teams.
  • TechSkills.org
    Head Of Marketing
    September 2021 - April 2022 (7 months)
    TechSkills is a not-for-profit, employer-led organisation, responsible for Tech Industry Gold, the industry accreditation for education and training relevant to digital and tech careers. We are recognised as a Professional, Statutory and Regulatory Body (PSRB) for the accreditation of degrees. Leading the creation and execution of the marketing strategy for TechSkills through high performing marketing, communications and engagement. The role involves development of an aligned and integrated marketing strategy for the business.
  • Atmos International
    Marketing and Communications Manager
    February 2019 - August 2021 (2 years and 6 months)
    Manchester, UK
    Atmos International is a privately-owned software and technology company, working principally in the oil and gas industry and providing leak detection solutions to pipeline owners and operators. Turnover is approximately £20m with over 200 staff employed globally. Key Responsibilities: Effective brand communications across the business, including employee engagement Confidently managing all content, including presentation materials, websites copy, social media, blogs and collateral Engaging across multi-media platforms with trade and industry press, including detailed media training Managing CSR initiatives within the business Key Achievements: The successful writing of the Queen's Award for Enterprise: Technology entry Effectively delivering new values for the whole company (UK, USA, China & Costa Rica), alongside a new employee engagement platform for the whole company (TINYpulse) Devising 5-week Positive Mindset course for 180 employees across 8 time zones, additionally coaching sales engineers for efficient delivery of webinars and live presentations Confidently securing business and trade press coverage in global titles Producing two key case study films in Iceland and North America Creating a bespoke CSR strategy to support the business aims of achieving 3* Best Company status Advising CEO on media engagement and communications, while developing a clear content strategy and calendar across all digital channels
Recommendations
Education
  • BA (Hons), Journalism with History
    University of Central Lancashire
    1999
    BA (Hons), Journalism with History
  • Excellence in Strategy Leadership (UPM), Business Administration and Management, General
    IMD Business School
    2009
    Excellence in Strategy Leadership (UPM), Business Administration and Management, General
  • Mini MBA in Marketing, Marketing/Marketing Management, General
    Marketing Week Mini MBA with Mark Ritson
    2020
    Mini MBA in Marketing, Marketing/Marketing Management, General