Skill set (20)
Yamil in a few words
Hi there, nice to 'meet' you!
I'm new to Malt so I haven't received reviews on the Malt platform yet. Instead, here’s what a few of my recent clients have said about working with me:
"I highly recommend Yamil, i have been working with him for the last 6 months and I admire his dedication and commitment to his work and in general in digital media. Thank you for the collaboration Yamil!"
"Working with Yamil for over a year he showed dedicated work ethic and managed multiple campaigns across biddable channels. He has strong platform experience in PPC, Amazon advertising and paid social. He was a pleasure to work with."
You can find more reviews on my LinkedIn: /yamilhaidar
So, a little about me:
I'm Yamil. Well, ‘Shamil’ actually. Argentine people say the letter Y as a SH.
Anyway, you are about to read my experience. Spoiler alert: You might find it a bit fuzzy. Like I've been jumping around trying this and that in three different countries. Trust me, I've noticed it myself.
Though, there's one simple explanation: I just like to work with different clients and industries and try new creative things. Such as managing campaigns on PPC and Social platforms, studying UX design and learning to paint portraits with oil painting or how to take fashion photographs.
That's the quick version of why I've been trying to learn and develop them all.
If you made it this far, thank you for staying and catching up! Just keep in mind that absolutely every decision you made in your entire life led to this moment when you are reading this. So reach out: it looks like destiny to me.
Experience
- MindshareSenior Social Account ManagerRETAIL (LARGE RETAILERS)May 2021 - April 2023 (1 year and 11 months)London, United KingdomSocial marketing management for one of the biggest global customer of the agency: Dyson. Planning the strategy, implementation, optimization, and reporting of the Social campaigns from scratch to end. Campaigns for a variety of products that included Vacuum cleaners, Hair dryers, Purifiers and Heaters.- Working across six markets: Ireland, Switzerland, Poland, Austria, Hungary and Czech Republic.- Managing a team of 2 people. Reporting and analysis for delivery against the main KPI’s.- Optimization and development of all different type of ads and different stages in the funnel.- Trying to use the latest betas ads and different social platforms to make tests.
- WavemakerBiddable Account ManagerE-COMMERCEMay 2019 - June 2020 (1 year and 2 months)London, United KingdomAchievements:- Increased ROAS in Amazon Search from by 15%.- Ecommerce testing for the UK.Management of the digital marketing strategy for the biggest global customer of the agency: Huawei. Planning the strategy and implementation of the PPC and Social campaigns from scratch to end. Campaigns for a variety of products that included Mobile phones, Laptops, Earphones and App Store.- Managing a team of 2 people and reporting and analysis for delivery against the main KPI’s.- Optimization and development of all different type of ads: ETA’s, DSA’s, RSA’s, Google Shopping, Gallery Ads, Amazon Ads and Social Ads. Always trying to use the latest betas ads and extensions to make tests.
- ARVida SegurosPerformance Account ManagerHEALTH & WELLNESSApril 2017 - April 2019 (2 years and 1 month)London, United KingdomAchievements:- Lowered CPA from $200 to $60 in one year.- Raised open rate of customer mailings by 20%.Management and execution of lead generation strategy on digital for several financial companies within the group: Life Insurance, Home Insurance and Financial Services. Funnel strategies with database warming with active campaign, email marketing(MailChimp), SMS, Facebook Lead Ads, AdWords and Inventories.- Design of landings and banners optimized for the acquisition of clients. (Unbounce)- Great Delivery on top Business KPI’s: Cost per acquisition, Cost per lead and business revenue.- Composing and posting online content about benefits, new prices and games for obtaining engagement with the target audience.
Recommendations
Education
- Certification Digital Marketing ProfessionalWestminster Business School2018140+ in-class hours, 10-week course learning how to create a plan and effectively manage search, social media, mobile and email marketing campaign, measure and analyse the visitor traffic to the website to continuously develop and improve the KPI's. This course is accredited by the Digital Marketing Institute - an international professional association for Digital Marketers.
- User Experience Design ImmersiveGeneral Assembly2020450+ in-class hours, 12-week project-based program learning the fundamentals of UX design, taught by industry leaders. "Learning by doing" the foundational techniques of UX design; practicing the entire UX process including user research, wireframing, prototyping, and usability testing; and collaborating on work with real clients.
Certifications
- Certification Digital Marketing ProfessionalWestminster Business School2018
- Google Search Advertising CertificationGoogle2021
- Google Analytics CertificationGoogle2020