Zahir M.

Transformational Director with a proven track record in leading complex global projects, including SCM, Eloqua migration, and VMS implementation, driving revenue growth, optimizing customer experience, and enhancing operational efficiency. Skilled in securing SLT approval, managing cross-functional teams, stakeholder management and alignment, and delivering £5m+ initiatives with measurable ROI, financial discipline, and strategic focus on scalability and future M&A integration

• Led SCM development (headless CMS, custom front-end), brand migration, driving scalable digital reach, optimized lead gen and revenue growth through ad/content integration, surpassing original 21% revenue forecast.

• Secured funding and led Eloqua migration, centralizing data post-M&A and driving £850k+ revenue uplift over 5 years with enhanced automation and integration.

• Managed global cross-functional teams and stakeholders, optimizing customer experience, marketing performance, and multi-channel capabilities, ensuring measurable ROI and alignment for future M&A.

• Drove platform improvements, increasing conversion by 15%, reducing bounce rate by 13%, and enhancing user experience with faster load times and improved engagement.

• Delivered centralized Video Management System (VMS), streamlining workflows, consolidating content, and driving revenue opportunities through integrated insights and future AI capabilities.

• Developed and secured SLT approval for business cases up to £5m, managing budgets, forecasts, and risks across global programs. Led supplier negotiations, SOWs, and navigated challenging senior stakeholder conversations to ensure quality delivery, alignment, and financial discipline.

Led global data governance initiatives for Sophos, ensuring compliance with regional and global data retention policies (GDPR, PII) across all applications, including Salesforce, while managing stakeholder alignment, data categorization, deletion sequencing, and seamless integration without disrupting Business As Usual operations.

• Collaborated with senior stakeholders and C-suite to ensure data retention policies aligned with global and regional regulations (e.g., GDPR, PII), managing risk and ensuring compliance across the entire data estate.

• Defined and enforced data deletion processes, ensuring business continuity while adhering to IT governance, security protocols and data protection frameworks, leveraging Agile and scrum principles to optimize workflows

• Partnered with Legal and data owners globally to create and execute training and communication plans, ensuring business and IT alignment for compliance across diverse teams and regions.

• Led review of complex applications like Salesforce, managing deletion sequences and collaborating with third-party vendors and internal teams to implement robust cloud migration and systems integration strategies, ensuring minimal impact on operations.

Rescued a delayed £3.1M digital and tech transformation programme at BT, driving successful delivery of modem hardware and offerings with global stakeholders, reducing delays from 6 to 3 months, and exceeding sales forecasts by 175%, resulting in a 14% increase in annual revenue

• Led transformation programme at BT, rescuing a project with 6-month delays by negotiating with stakeholders and defining a clear MVP, reducing delays to 3 months while delivering modem hardware and offerings during COVID lockdown.

• Directed cross-functional Agile teams, implementing Scrum ceremonies and breaking down silos to ensure efficient delivery of product components.

• Managed £3.1 million budget for Phase 1 and Phase 2 funding proposals, ensuring financial control across all delivery streams.

• Negotiated with complex stakeholders to align delivery plans and balance business needs with quality, using tact and diplomacy to resolve conflicts.

• Exceeded sales forecasts in the first week with 11,000+ units sold (vs. 4,000 forecasted), resulting in a 14% increase in revenue for the year.

• Maintained RAID logs, tracked risks and issues, and provided weekly status updates to the board on programme progress.

• Delivered the programme across 3 streams, managing resource allocation, timelines, and contingency plans to address COVID related supply chain delays.